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Marketing Perspectives, Volume 6, Issue 8, 2006 33

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Success, Satisfaction and Growth, Volume 1, Issue 6, 2001 3
Advice and Advisors, Volume 2, Issue 5, 2002 3
Strategic Alliances, Volume 4, Issue 4, 2004 3
Promotion and Advertising, Volume 6, Issue 7, 2006 2
Membership in Business Organizations, Volume 3, Issue 6, 2003 2
Pre-Ownership Experience, Volume 2, Issue 8, 2002 2
Small Business Administration, Volume 6, Issue 5, 2006 2
Business Structure, Volume 4, Issue 7, 2004 2
Competition, Volume 3, Issue 8, 2003 1

Questions - 1 to 10 of 53

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 Q#
Top 100
 Question Small Business Poll
5    
Top 100
During a typical day, in what area of the business do you spend most of your time?

Success, Satisfaction and Growth
3    
Do you think marketing and sales are:?

Marketing Perspectives
4    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Our business doesn’t need much marketing. Our products or services sell without having to do much.

Marketing Perspectives
5    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) It is more important to focus on what the customer buys now, rather than what the customer will buy in the future.

Marketing Perspectives
6    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Our business has a separate, annual marketing budget item within the overall budget.

Marketing Perspectives
7    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Our current customers are the firm’s most important asset.

Marketing Perspectives
8    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Everyone in this firm makes customers a top priority.

Marketing Perspectives
9    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We rely heavily on experience when making marketing decisions.

Marketing Perspectives
10    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We invest in building long-term relationships with our customers.

Marketing Perspectives
11    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We quickly adjust to meet changing customer expectations.

Marketing Perspectives