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Marketing Perspectives, Volume 6, Issue 8, 2006 33

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Time Allocation, Volume 12, Issue 5, 2012 11
Advisors on Critical Decisions, Volume 12, Issue 1, 2012 4
Strategic Alliances, Volume 4, Issue 4, 2004 3
Success, Satisfaction and Growth, Volume 1, Issue 6, 2001 3
Advice and Advisors, Volume 2, Issue 5, 2002 3
Business Structure, Volume 4, Issue 7, 2004 2
Promotion and Advertising, Volume 6, Issue 7, 2006 2
Membership in Business Organizations, Volume 3, Issue 6, 2003 2
Pre-Ownership Experience, Volume 2, Issue 8, 2002 2
Small Business Administration, Volume 6, Issue 5, 2006 2
Certification & Industry-Specific Learning, Volume 12, Issue 2, 2012 2
Competition, Volume 3, Issue 8, 2003 1
Strategy, Volume 12, Issue 3, 2012 1

Questions - 31 to 40 of 53

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 Question Small Business Poll
14    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Long-term growth is more important than immediate profits.

Marketing Perspectives
15    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We learn from our competitors.

Marketing Perspectives
16    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) It is easier to get a new customer than it is to keep an older one.

Marketing Perspectives
17    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) A marketing plan is a critical business tool.

Marketing Perspectives
18    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Most of our marketing decisions are based on what we learn from day-to-day customer contact.

Marketing Perspectives
19    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Our primary objective is to grow the business.

Marketing Perspectives
20    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We aggressively try to expand our present customer base.

Marketing Perspectives
21    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Adding innovative products or services is important to our success.

Marketing Perspectives
22    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We face tough competitors in our markets.

Marketing Perspectives
23    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) It is important to rely on gut feeling when making marketing decisions.

Marketing Perspectives