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Marketing Perspectives, Volume 6, Issue 8, 2006 33

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Time Allocation, Volume 12, Issue 5, 2012 11
Advisors on Critical Decisions, Volume 12, Issue 1, 2012 4
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Success, Satisfaction and Growth, Volume 1, Issue 6, 2001 3
Advice and Advisors, Volume 2, Issue 5, 2002 3
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Questions - 41 to 50 of 53

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 Question Small Business Poll
24    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Introducing new products or services usually involves little formal market research and analysis.

Marketing Perspectives
25    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Our customers require us to be very flexible and adapt to their special requirements.

Marketing Perspectives
26    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We consistently look for new business opportunities.

Marketing Perspectives
27    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Our marketing decisions are based more on informal customer feedback than on formal market research.

Marketing Perspectives
28    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Our marketing efforts try to lead customers rather than respond to them.

Marketing Perspectives
29    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We work hard to establish reputation, trust, and credibility with our customers.

Marketing Perspectives
30    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We use our key industry friends and partners extensively to help us develop and market our products and services.

Marketing Perspectives
31    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) Creativity stimulates good marketing decisions.

Marketing Perspectives
32    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We don’t think much about longer-term marketing objectives as much as we should.

Marketing Perspectives
33    

Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
(marketing perspective) We usually introduce new products and services based on the recommendations of our suppliers.

Marketing Perspectives