7
If respondent's firm has a current alliance that is at least one year old. I want to ask you about that alliance.
What type of alliance was it?
Strategic Alliances
13L
Business owners try to compete using different tactics or strategies. On a scale of 1 to 9 with 1 meaning it plays no part in your competitive strategy and 9 meaning it is your entire competitive strategy, how are you trying to compete? Are you trying to use:?
(business strategy) Unique marketing.
Competition
3F
If respondent or business is a member of a business, trade or professional organization. On a scale of one-to-five, with 5 meaning very important and 1 meaning not at all important, how important is it to you that your organization/at least one of your organizations:?
(reason to join) Offers useful management or marketing ideas.
Membership in Business Organizations
9F
If respondent or business is NOT a member of a business, trade or professional organization. If you were considering membership in a business organization, on a scale of one-to-five, with 5 meaning very attractive and 1 meaning not at all attractive, how attractive would the following benefits be:?
(attractive benefit) Offers useful management or marketing ideas.
Membership in Business Organizations
8A
About how many years of ________ experience did you have before going into this business OR didn’t you have any?
(prior experience) Sales or marketing.
Pre-Ownership Experience
10 a
If respondent has had at least some college.
Which of the following best describes the course of study at your highest level of formal education?
Pre-Ownership Experience
3D
In the last year did you solicit advice about aspects of your business from:?
(solicit advice from) A management, marketing or financial consultant.
Advice and Advisors
4A
If respondent sought advice from any source in the last year. In the last year, what did you solicit business advice about? Was it about:?
(advice topic) Advertising, marketing, or promoting your business.
Advice and Advisors
5D
In the last year, did you receive any HELPFUL, UNSOLICITED advice on an important aspect of your business from:?
(unsolicited advice) A management, marketing, or financial consultant.
Advice and Advisors
5 a
In what area of the business do you LEAST like to spend your time?
Success, Satisfaction and Growth