Competition
» Competition, Volume 3, Issue 8, 2003
Business owners try to compete using different tactics or strategies. On a scale of 1 to 9 with 1 meaning it plays no part in your competitive strategy and 9 meaning it is your entire competitive strategy, how are you trying to compete? Are you trying to use:?
13H. (business strategy) Targeting missed or poorly served customers.
| Response | ||||
|---|---|---|---|---|
| 1 | 9-7 (Significant portion) | 40 | ||
| 2 | 6-4 | 32 | ||
| 3 | 3-1 (Non-significant portion) | 25 | ||
| 4 | DK/Refuse | 3 | ||
| Total (%) | 100 | |||
| N | 754 | |||
Notes: Forty (40) percent of small employers say that targeting missed or poorly served customers constitutes a significant portion (7-9 on a nine-point scale) of their business strategy (Q#13H).
