Advice and Advisors
» Advice and Advisors, Volume 2, Issue 5, 2002
If respondent has one person that he/she is likely to talk to before making a critical business decision AND that person is NOT a family member.
1b. Which BEST describes that person (business confidante)?
| Response | Small employer with non-family member business "confidante" | All small, employing businesses/Small employers | ||
|---|---|---|---|---|
| 1 | Co-owner or business partner | 35 | 10 | |
| 2 | Employee | 16 | 5 | |
| 3 | Professional advice giver such as an accountant, banker, lawyer | 31 | 9 | |
| 4 | Another business owner | 12 | 4 | |
| 5 | No non-family member "confidante" | 71 | ||
| 6 | DK/Refuse | 6 | 2 | |
| Total (%) | 100 | 101 | ||
| N | 244 | 752 | ||
Notes: Thirty-five (35) percent of small employers who are likely to consult one person prior to making a critical business decision and that one person is NOT a family member, consult a co-owner or business partner (Q#1b). Ten (10) percent of small employers consult a co-owner or business partner prior to making a critical business decision (Q#1b).
