Strategic Alliances
» Strategic Alliances, Volume 4, Issue 4, 2004
Let’s talk about long-term formal and informal cooperative agreements with other businesses.
1D. How many marketing agreements with other businesses does your firm currently hold?
| Response | ||||
|---|---|---|---|---|
| 1 | None | 82 | ||
| 2 | One | 3 | ||
| 3 | Two | 5 | ||
| 4 | Three or more | 9 | ||
| 5 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 610 | |||
Notes: Seventeen (17) percent of small manufacturers have one or more marketing agreements with other businesses (Q#1D).
