Strategic Alliances
» Strategic Alliances, Volume 4, Issue 4, 2004
If the respondent's firm has ever had an alliance, whether or not it currently has one. The first alliance:
4. What type of an agreement or alliance was it?
| Response | ||||
|---|---|---|---|---|
| 1 | Licensing | 3 | ||
| 2 | Export/Import Trading | 1 | ||
| 3 | Franchise | 1 | ||
| 4 | Marketing | 11 | ||
| 5 | Distribution | 10 | ||
| 6 | Production | 25 | ||
| 7 | Product or service based R & D | 2 | ||
| 8 | Process based R & D | 1 | ||
| 9 | Purchaser supplier, such as TQM | 11 | ||
| 10 | Outside contractor agreements lasting more than a year | 8 | ||
| 11 | Service | 1 | ||
| 12 | Other/Unclassified | 14 | ||
| 13 | DK/Refuse | 11 | ||
| Total (%) | 99 | |||
| N | 390 | |||
Notes: Twenty-five (25) percent of small manufacturers who ever entered an alliance first entered a production alliance (Q#4).
