Strategic Alliances
» Strategic Alliances, Volume 4, Issue 4, 2004
If respondent's firm has a current alliance that is at least one year old.
I want to ask you about that alliance.
7. What type of alliance was it?
| Response | ||||
|---|---|---|---|---|
| 1 | Licensing | 4 | ||
| 2 | Export/Import Trading | 1 | ||
| 3 | Franchise | 1 | ||
| 4 | Marketing | 12 | ||
| 5 | Distribution | 16 | ||
| 6 | Production | 28 | ||
| 7 | Product or service based R & D | 4 | ||
| 8 | Process based R & D | 2 | ||
| 9 | Purchaser supplier, such as TQM | 11 | ||
| 10 | Outside contractor agreements lasting more than a year | 10 | ||
| 11 | Service | 1 | ||
| 12 | Other/Unclassified | 9 | ||
| 13 | DK/Refuse | 2 | ||
| Total (%) | 101 | |||
| N | 218 | |||
Notes: Twenty-eight (28) percent of small manufacturers have a current production alliance that is more than one year old (Q#7).
