Strategic Alliances
» Strategic Alliances, Volume 4, Issue 4, 2004
If respondent's firm has a current alliance that is at least one year old.
I want to ask you about that alliance.
13. Have the financial returns from this alliance been:?
| Response | ||||
|---|---|---|---|---|
| 1 | Very profitable | 9 | ||
| 2 | Profitable | 68 | ||
| 3 | Break even | 15 | ||
| 4 | Unprofitable | 4 | ||
| 5 | Very unprofitable | 1 | ||
| 6 | Too soon to know | 3 | ||
| 7 | DK/Refuse | 1 | ||
| Total (%) | 101 | |||
| N | 218 | |||
Notes: Seventy-seven (77) percent of small manufacturers report profitable alliance relationships (Q#13).
