Strategic Alliances
» Strategic Alliances, Volume 4, Issue 4, 2004
If respondent's firm has a current alliance that is at least one year old.
I want to ask you about that alliance.
14. How has the alliance performed compared to your expectations for it?
| Response | ||||
|---|---|---|---|---|
| 1 | Much better | 5 | ||
| 2 | Better | 14 | ||
| 3 | As expected | 64 | ||
| 4 | Worse | 14 | ||
| 5 | Much worse | 3 | ||
| 6 | Too soon to know | 0 | ||
| 7 | DK/Refuse | 0 | ||
| Total (%) | 100 | |||
| N | 218 | |||
Notes: Nineteen (19) percent of small manufacturers think that their most recent alliance exceeded expectations (Q#14).


