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» Privacy, Volume 1, Issue 8, 2001
If the respondent maintains a list(s) of customers or prospective customers AND uses the list(s) to send out promotional material.

7cA1. Do you do that by regular mail, e-mail, or both?

Response Small employers send customers promotional material Small employers maintains customer lists All small, employing businesses/Small employers
1 Regular mail 62 33 21
2 E-mail 3 2 1
3 Both 33 18 11
4 Other 1 0 0
5 Not applicable 46 66
6 DK/Refuse 1 0 0
Total (%) 100 99 99
N 253 477 757

Notes: Sixty-two (62) percent of small employers who maintain customer (prospective customer) lists and that send out promotional material to people on their lists, send it by regular mail only (Q#7cA1). Thirty-three (33) percent of small employers who maintain customer (prospective customer) lists, send out promotional material to people on their lists by regular mail only (Q#7cA1). Twenty-one (21) percent of small employers send out promotional material to people on their customer (prospective customer) lists by regular mail only (Q#7cA1).


Volume 1, Issue 8, 2001
ISSN - 1534-8326

Lara Chamberlain
NFIB Research Foundation



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