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» Privacy, Volume 1, Issue 8, 2001
If the respondent maintains a list(s) of customers or prospective customers AND uses the list(s) to send out promotional material.

What do you do with your lists? Do you:?

7cE. (list's purpose) Send greetings on holidays, birthdays, or special occasions to people on it.

Response Small employers who maintain customer lists All small, employing businesses/Small employers
1 Yes 47 29
2 No 52 71
3 DK/Refuse 0 0
Total (%) 99 100
N 477 757

Notes: Forty-seven (47) percent of small employers who maintain customer (prospective customer) lists send out soft promotional material, such as holiday greetings, to people on them (Q#7cE). Twenty-nine (29) percent of small employers who send out soft promotional material, such as holiday greetings, to people on their customer (prospective customer) lists (Q#7cE).


Volume 1, Issue 8, 2001
ISSN - 1534-8326

Lara Chamberlain
NFIB Research Foundation



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