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Success, Satisfaction and Growth

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» Success, Satisfaction and Growth, Volume 1, Issue 6, 2001
If respondent rated business success on a scale of "1" to "10."

3a. What are the TWO most important factors influencing the rating you just made of your firm’s success?

Response
1 Financial performance 32
2 Growth performance 14
3 Quality of products or services offered 42
4 Treatment of employees, customers, business associates 37
5 Personal satisfaction 25
6 Variance from initial expectation 5
7 Other 7
8 No second reason 36
9 DK/Refuse 2
Total (%) 200
N 742

Notes: Forty-two (42) percent of small employers who rated their business's success rated it on the quality of products/services offered (Q#3a).


Volume 1, Issue 6, 2001
ISSN - 1534-8326

William J. Dennis, Jr.
NFIB Research Foundation



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