Success, Satisfaction and Growth
» Success, Satisfaction and Growth, Volume 1, Issue 6, 2001
6. Several terms are used to describe people who own and operate smaller businesses. As one of those people, which of the following terms do you prefer?
| Response | ||||
|---|---|---|---|---|
| 1 | Small-business owner | 47 | ||
| 2 | Business owner | 26 | ||
| 3 | Entrepreneur | 20 | ||
| 4 | Indifferent; Don't care | 6 | ||
| 5 | DK/Refuse | 2 | ||
| Total (%) | 101 | |||
| N | 752 | |||
Notes: Forty-seven (47) percent of small employers prefer the term “small-business owner” when referring to themselves over the terms "business owner" and “entrepreneur” (Q#6).
