Adjusting to Cost Increases
» Adjusting to Cost Increases, Volume 1, Issue 4, 2001
16. How do your current selling prices compare with the selling prices of your principal competitor? Are they ____ than your principal competitor's?
| Response | ||||
|---|---|---|---|---|
| 1 | Much higher | 1 | ||
| 2 | Higher | 9 | ||
| 3 | About the same | 60 | ||
| 4 | Lower | 22 | ||
| 5 | Much lower | 4 | ||
| 6 | DK/Refuse | 4 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Sixty (60) percent of small employers think their current selling prices are about the same as their principal competitor's (Q#16).
