» Bank Competition, Volume 5, Issue 8, 2005

If respondent or someone on his/her behalf shopped for a new primary financial institution in the last three years because respondent not satisfied with present institution.

Why weren't you satisfied with your primary financial institution? Was:?

3bB. (reason for dissatisfaction) Your credit needs not satisfied a reason for your dissatisfaction.

Notes: Thirty-two (32) percent of small employers who shopped for a new primary financial institution because they were dissatisfied with their current primary financial institution report credit needs not being met as a reason for their dissatisfaction (Q#3bB).