» Bank Competition, Volume 5, Issue 8, 2005

If respondent changed principal financial institutions in the last three years.

Was a reason for changing to a new institution that:?

4bC. (reason for change) You needed more or different services than offered by your old bank.

Notes: Forty-seven (47) percent of small employers who changed principal financial institutions in the last three years report that a reason for change was that they needed more or different services than their former institution could offer (Q#4bC).