Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales AND advertises in magazines.
1E1. Is that trade magazines, general interest magazines or both?
| Response | ||||
|---|---|---|---|---|
| 1 | Trade | 37 | ||
| 2 | General Interest | 23 | ||
| 3 | Both | 38 | ||
| 4 | DK/Refuse | 2 | ||
| Total (%) | 100 | |||
| N | 114 | |||
Notes: Thirty-seven (37) percent of small, employing businesses where advertising contributes more than a little to sales and where they advertise in magazines, advertise in trade magazines exclusively (Q#1E1).
