Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
Do you advertise extensively, some, or not at all:?
1I. (advertise) In value packs or shopper supplements.
| Response | ||||
|---|---|---|---|---|
| 1 | Extensively | 4 | ||
| 2 | Some | 18 | ||
| 3 | Not at all | 77 | ||
| 4 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 322 | |||
Notes: Four percent of small, employing businesses advertise “extensively” in value packs or shopper supplements (Q#1I).
