Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
2. Which of these is the single most important method of advertising for your firm?
| Response | ||||
|---|---|---|---|---|
| 1 | Newspapers | 15 | ||
| 2 | Television | 4 | ||
| 3 | Newsletters, bulletins | 3 | ||
| 4 | Direct mail | 14 | ||
| 5 | Magazines | 6 | ||
| 6 | Fliers, circulars | 4 | ||
| 7 | Internet | 16 | ||
| 8 | Radio | 4 | ||
| 9 | Value packs | 2 | ||
| 10 | Outdoor signs; off-site | 1 | ||
| 11 | Word-of-mouth | 15 | ||
| 12 | Yellow pages | 10 | ||
| 13 | (Other) | 3 | ||
| 14 | DK/Refuse | 2 | ||
| Total (%) | 99 | |||
| N | 322 | |||
Notes: Sixteen (16) percent of small employers who believe advertising contributes more than a little to sales think that their single most important advertising outlet is the Internet (Q#2).
