Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
4. Is your advertising material typically designed by someone in your firm, by an ad agency for you, by an advertiser on your behalf, or by someone else?
| Response | ||||
|---|---|---|---|---|
| 1 | Someone in the firm | 56 | ||
| 2 | Ad agency | 10 | ||
| 3 | Advertiser, such as a newspaper or a radio station | 13 | ||
| 4 | Someone else | 19 | ||
| 5 | DK/Refuse | 3 | ||
| Total (%) | 101 | |||
| N | 322 | |||
Notes: Fifty-six (56) percent of small employers who believe advertising contributes more than a little to sales engage someone in the firm to design their advertising (Q#4).
