Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent believes advertising contributes more than a little to sales.
5. Which best describes how you know whether or not your advertising has been effective?
| Response | ||||
|---|---|---|---|---|
| 1 | Formal measures of effectiveness | 13 | ||
| 2 | Feedback from people who have seen or heard it | 42 | ||
| 3 | Customer response to the specific ad message | 32 | ||
| 4 | General feel for it | 5 | ||
| 5 | Have little idea if advertising is effective | 6 | ||
| 6 | DK/Refuse | 2 | ||
| Total (%) | 100 | |||
| N | 322 | |||
Notes: Thirteen (13) percent of small employers who think advertising contributes more than a little to sales use formal measures to evaluate the effectiveness of its advertising (Q#5).
