Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
7. How much does telemarketing contribute to your business’s sales revenue? Would you say:?
| Response | ||||
|---|---|---|---|---|
| 1 | A lot | 2 | ||
| 2 | Quite a bit | 3 | ||
| 3 | Some | 4 | ||
| 4 | A little | 34 | ||
| 5 | (Don't telemarket) | 55 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 99 | |||
| N | 752 | |||
Notes: Eighty-nine (89) percent of small, employing businesses generate little or no sales revenue from telemarketing (Q#7).
