Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
8. How much does free publicity, such as news stories, contribute to your business’s sales revenue? Would you say:?
| Response | ||||
|---|---|---|---|---|
| 1 | A lot | 6 | ||
| 2 | Quite a bit | 7 | ||
| 3 | Some | 14 | ||
| 4 | A little | 48 | ||
| 5 | (Don't get free publicity) | 25 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 101 | |||
| N | 752 | |||
Notes: Seventy-three (73) percent of small, employing businesses generate little or no sales revenue from free publicity (Q#8).
