Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
10. How much does word of mouth or referrals contribute to your business’s sales revenue? Would you say:?
| Response | ||||
|---|---|---|---|---|
| 1 | A lot | 52 | ||
| 2 | Quite a bit | 30 | ||
| 3 | Some | 10 | ||
| 4 | A little | 6 | ||
| 5 | None | 2 | ||
| 6 | DK/Refuse | 0 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Eight percent of small, employing businesses generate little or no sales revenue from word-of-mouth (Q#10).
