Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
11. How much does personal selling contribute to your business’s sales revenue? Would you say:?
| Response | ||||
|---|---|---|---|---|
| 1 | A lot | 37 | ||
| 2 | Quite a bit | 27 | ||
| 3 | Some | 18 | ||
| 4 | A little | 12 | ||
| 5 | Don't do personal selling | 6 | ||
| 6 | DK/Refuse | 0 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Eighteen (18) percent of small, employing businesses generate little or no sales revenue from personal selling (Q#11).
