Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
12. How much does trade shows or events contribute to your business’s sales revenue? Would you say:?
| Response | ||||
|---|---|---|---|---|
| 1 | A lot | 5 | ||
| 2 | Quite a bit | 5 | ||
| 3 | Some | 16 | ||
| 4 | A little | 43 | ||
| 5 | (Don't participate in them) | 32 | ||
| 6 | DK/Refuse | 0 | ||
| Total (%) | 101 | |||
| N | 752 | |||
Notes: Seventy-five (75) percent of small, employing businesses generate little or no sales revenue from trade shows or events (Q#12).
