Promotion and Advertising
» Promotion and Advertising, Volume 6, Issue 7, 2006
13. How much do changes in the mix of your goods and/or services contribute to your business’s sales revenue? Would you say:?
| Response | ||||
|---|---|---|---|---|
| 1 | A lot | 8 | ||
| 2 | Quite a bit | 7 | ||
| 3 | Some | 29 | ||
| 4 | A little | 30 | ||
| 5 | None | 25 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Fifty-five (55) percent of small, employing businesses generate little or no sales revenue from changes in the mix of goods and/or services sold (Q#13).
