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» Promotion and Advertising, Volume 6, Issue 7, 2006
If respondent's business has a Web site.

15a. How much does your Web site contribute to your business’s sales revenue? Would you say:?

Response Small businesses with a Web site All employing, small businesses
1 A lot 9 5
2 Quite a bit 18 9
3 Some 32 17
4 A little 29 15
5 (Not important) 10 5
6 DK/Refuse 2 1
7 No Web site 48
Total (%) 100 100
N 444 750

Notes: Nine percent of small, employing businesses with a Web site(s) think their site contributes “a lot” to business sales revenue (Q#15a). Five percent of small, employing businesses have a Web site(s) they think contributes “a lot” to business sales revenue (Q#15a).


Volume 6, Issue 7, 2006
ISSN - 1534-8326

Gerald E. Hills
University of Illinois-Chicago

Claes Hultman,
Örebro University


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