Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
2. Is your customer base:?
| Response | ||||
|---|---|---|---|---|
| 1 | Virtually all repeat customers | 12 | ||
| 2 | Mostly repeat customers | 35 | ||
| 3 | Mix of repeat and non-repeat customers | 45 | ||
| 4 | Mostly non-repeat customers | 6 | ||
| 5 | Virtually all non-repeat customers | 2 | ||
| 6 | DK/Refuse | 0 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Forty-seven (47) percent of small businesses sell primarily to repeat customers (Q#2).
