Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
3. Do you think marketing and sales are:?
| Response | ||||
|---|---|---|---|---|
| 1 | Same business concept | 28 | ||
| 2 | Somewhat different business concepts | 40 | ||
| 3 | Very different business concepts | 29 | ||
| 4 | DK/Refuse | 4 | ||
| Total (%) | 101 | |||
| N | 752 | |||
Notes: Twenty-eight (28) percent of small employers think that marketing and sales are the same business concept (Q#3).
