Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
4. (marketing perspective) Our business doesn’t need much marketing. Our products or services sell without having to do much.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 31 | ||
| 2 | Agree | 24 | ||
| 3 | Neither agree nor disagree | 4 | ||
| 4 | Disagree | 18 | ||
| 5 | Strongly disagree | 24 | ||
| 6 | DK/Refuse | 0 | ||
| Total (%) | 101 | |||
| N | 752 | |||
Notes: Fifty-five (55) percent of small employers agree that they do not need to do much marketing in order to sell their offerings (Q#4).
