Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
12. (marketing perspective) It is more expensive to retain a current customer than to acquire a new one.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 15 | ||
| 2 | Agree | 9 | ||
| 3 | Neither agree nor disagree | 8 | ||
| 4 | Disagree | 20 | ||
| 5 | Strongly disagree | 47 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Twenty-four (24) percent of small employers agree that it is more expensive to retain a current customer than acquire a new one (Q#12).
