Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
16. (marketing perspective) It is easier to get a new customer than it is to keep an older one.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 7 | ||
| 2 | Agree | 10 | ||
| 3 | Neither agree nor disagree | 5 | ||
| 4 | Disagree | 26 | ||
| 5 | Strongly disagree | 50 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 99 | |||
| N | 752 | |||
Notes: Twenty-seven (27) percent agree that it is easier to get a new customer than to keep an older one (Q#16).
