Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
18. (marketing perspective) Most of our marketing decisions are based on what we learn from day-to-day customer contact.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 51 | ||
| 2 | Agree | 32 | ||
| 3 | Neither agree nor disagree | 4 | ||
| 4 | Disagree | 9 | ||
| 5 | Strongly disagree | 5 | ||
| 6 | DK/Refuse | 0 | ||
| Total (%) | 101 | |||
| N | 752 | |||
Notes: Eighty-three (83) percent of small employers agree that most marketing decisions are based on what they learn from day-to-day contact with customers (Q#18).
