Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
23. (marketing perspective) It is important to rely on gut feeling when making marketing decisions.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 38 | ||
| 2 | Agree | 36 | ||
| 3 | Neither agree nor disagree | 6 | ||
| 4 | Disagree | 11 | ||
| 5 | Strongly disagree | 8 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Seventy-four (74) percent of small employers agree that it is important to rely on gut feeling when making marketing decisions (Q#23).
