Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
24. (marketing perspective) Introducing new products or services usually involves little formal market research and analysis.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 22 | ||
| 2 | Agree | 33 | ||
| 3 | Neither agree nor disagree | 7 | ||
| 4 | Disagree | 19 | ||
| 5 | Strongly disagree | 16 | ||
| 6 | DK/Refuse | 3 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Fifty-five (55) percent of small employers agree that introducing new products and/or services involves little formal market research and analysis (Q#24).
