Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
25. (marketing perspective) Our customers require us to be very flexible and adapt to their special requirements.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 59 | ||
| 2 | Agree | 28 | ||
| 3 | Neither agree nor disagree | 4 | ||
| 4 | Disagree | 5 | ||
| 5 | Strongly disagree | 3 | ||
| 6 | DK/Refuse | 0 | ||
| Total (%) | 99 | |||
| N | 752 | |||
Notes: Eighty-seven (87) percent of small employers agree that their customers require them to be very flexible and adapt to their special requirements (Q#25).
