Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
30. (marketing perspective) We use our key industry friends and partners extensively to help us develop and market our products and services.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 32 | ||
| 2 | Agree | 37 | ||
| 3 | Neither agree nor disagree | 7 | ||
| 4 | Disagree | 12 | ||
| 5 | Strongly disagree | 11 | ||
| 6 | DK/Refuse | 2 | ||
| Total (%) | 101 | |||
| N | 752 | |||
Notes: Sixty-nine (69) percent of small employers agree that they use key friends and partners extensively to help them develop and market their products and services (Q#30).
