Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
32. (marketing perspective) We don’t think much about longer-term marketing objectives as much as we should.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 25 | ||
| 2 | Agree | 37 | ||
| 3 | Neither agree nor disagree | 6 | ||
| 4 | Disagree | 16 | ||
| 5 | Strongly disagree | 16 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 101 | |||
| N | 752 | |||
Notes: Sixty-two (62) percent of small employers agree that they do not think about the long-term marketing objectives as much as they should (Q#32).
