Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
Please tell me if you strongly agree, somewhat agree, neither agree nor disagree, somewhat disagree or strongly disagree with the following statement about marketing as it is done in your business.
34. (marketing perspective) Most of our marketing decisions are based on exchanging information with those in our personal and professional network.
| Response | ||||
|---|---|---|---|---|
| 1 | Strongly agree | 36 | ||
| 2 | Agree | 36 | ||
| 3 | Neither agree nor disagree | 8 | ||
| 4 | Disagree | 9 | ||
| 5 | Strongly disagree | 10 | ||
| 6 | DK/Refuse | 1 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Seventy-two (72) percent of small employers agree that most of their marketing decisions are based on exchanging information with those in their personal and professional network (Q#34).
