Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
As I read the following, please tell me which of the two statements describes your business more accurately, or if they both describe it equally.
36A. My business places a strong emphasis on:? (innovative/proven)
| Response | ||||
|---|---|---|---|---|
| 1 | Tried and tested practices, equipment, and products or services | 57 | ||
| 2 | Equally; the same | 17 | ||
| 3 | Innovation, technological leadership, and R & D | 21 | ||
| 4 | DK/Refuse | 5 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Fifty-seven (57) percent of small employers emphasize using tried and tested procedures, equipment, products and services in their business (Q#36A).
