Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
36C. My business is inclined toward:? (low risk/high risk)
| Response | ||||
|---|---|---|---|---|
| 1 | Low risk projects with certain and normal rates of return | 65 | ||
| 2 | Equally; the same | 12 | ||
| 3 | High risk projects with chances of very high returns | 17 | ||
| 4 | DK/Refuse | 6 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Sixty-five (65) percent of small employers report that they are inclined toward low-risk activities with certain and normal rates of return (Q#36C).
