Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
36D. Due to the nature of the business environment in which you operate, is it best to:? (cautious/bold)
| Response | ||||
|---|---|---|---|---|
| 1 | Explore potential opportunities gradually, through cautious incremental behavior | 66 | ||
| 2 | Equally; the same | 9 | ||
| 3 | Take wide-ranging bold actions to achieve the firm’s objectives | 21 | ||
| 4 | DK/Refuse | 3 | ||
| Total (%) | 99 | |||
| N | 752 | |||
Notes: Sixty-six (66) percent of small employers think that the business environment in their operational area inclines them to explore potential business opportunities gradually, through cautious, incremental behavior (Q#36D).
