Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
36E. My business typically:? (responds/initiates)
| Response | ||||
|---|---|---|---|---|
| 1 | Responds to initiatives my competitors take | 21 | ||
| 2 | Equally; the same | 23 | ||
| 3 | Initiates action to which my competitors respond | 41 | ||
| 4 | DK/Refuse | 15 | ||
| Total (%) | 100 | |||
| N | 752 | |||
Notes: Twenty-one (21) percent of small employers think that they are more likely to respond to initiatives their competitors take (Q#36E).
