Marketing Perspectives
» Marketing Perspectives, Volume 6, Issue 8, 2006
36F. My business is ________ the first to introduce new products or services, administrative techniques, etc. (often/seldom)
| Response | ||||
|---|---|---|---|---|
| 1 | Often | 39 | ||
| 2 | Equally; the same | 6 | ||
| 3 | Seldom | 51 | ||
| 4 | DK/Refuse | 5 | ||
| Total (%) | 101 | |||
| N | 752 | |||
Notes: Thirty-nine (39) percent of small employers think their business is often the first to introduce new products or services, administrative techniques, etc. (Q#36F).
