The Budget
» The Budget, Volume 7, Issue 4, 2007
If respondent has a written budget and below their revenue or sales budget.
14a. What is the primary reason for variance from your revenues or sales projections?
| Response | ||||
|---|---|---|---|---|
| 1 | General economic conditions weaker than anticipated | 36 | ||
| 2 | Lost a major customer(s) unexpectedly | 11 | ||
| 3 | Forced to lower prices or lower them more than planned | 1 | ||
| 4 | A new competitor(s) entered the market | 1 | ||
| 5 | Weather issues | 11 | ||
| 6 | Other | 37 | ||
| 7 | DK/Refuse | 3 | ||
| Total (%) | 100 | |||
| N | 95 | |||
Notes: Thirty-six (36) percent of small employers who have a written budget and are below budget site weaker economic conditions than anticipated as the primary reason for variance from their revenue or sales projections (Q#14a).
