Media as an Information Source
» Media as an Information Source, Volume 7, Issue 6, 2007
If respondent listens to the radio every day or a few times a week.
1a. For you, is radio a very important, important, not too important, or not at all important source for BUSINESS information?
| Response | ||||
|---|---|---|---|---|
| 1 | Very important | 18 | ||
| 2 | Important | 39 | ||
| 3 | Not too important | 32 | ||
| 4 | Not at all important | 11 | ||
| 5 | DK/Refused | 0 | ||
| Total (%) | 100 | |||
| N | 628 | |||
Notes: Eighteen (18) percent of small employers who listen to the radio every day or a few times a week find the radio a very important source for business information.
