Strategy
» Strategy, Volume 12, Issue 3, 2012
1. Would you describe your current principal customer base as:?
| Response | ||||
|---|---|---|---|---|
| 1 | The general public | 57 | ||
| 2 | A small number of clients | 14 | ||
| 3 | Business in general | 15 | ||
| 4 | One or two businesses | 4 | ||
| 5 | Governments and/or non-profit organizations | 3 | ||
| 6 | One ot two governments and/or non-profit organizations | 1 | ||
| 7 | Mixture | 7 | ||
| 8 | DK/Refuse | 0 | ||
| Total (%) | 101 | |||
| N | 753 | |||
Notes: The general public is the principal customer base for 57 percent of small employers.
